Eight Tracks, T-Tops, and Captain Kanga Who?
Welcome! If you're new here, you may want to subscribe to my RSS feed so you won't miss the Blarties (=blog+party) on the weekends. To find out more about our Blarties check out this post, too. Looking forward to seeing you on the weekends!
Hippity Hops, Pogo Sticks, home cooked meals, and fresh lemonade stands; things I grew up with. No cable TV, X Boxes, microwavable dinners, or fast food. What happened to “get outside and play” and make a “happy plate” (clean your plate), not get a Happy Meal?
Reading through the top headlines this past week on MSNBC.com I see: Blood Pressure on Rise in U.S. Kids, Food Additives Tied To Kids’ Hyperactivity, and Pudgy Toddlers Prone To Iron Deficiency., etc. etc.
It’s no wonder. The sedimentary lifestyle of todays generation spends much of their time indoors, captive of the idiot tube playing video games and watching 50+ TV channels advertising “order your Pizza online”. I remember four TV channels, Captain Kangaroo, riding bikes and climbing the neighbors’ trees to get their pears and apples. Be inside before dark.
As teens their social life consists of three-way calling, iPhones, MySpace, and drive-thru windows. Most of them have never heard of 8-track tapes. “Our Gang” would cruise thru town with T-Tops out listening to Skynyrd, load up the car and head to the drive-in theatre. We thought we were all that and a bag of chips. I could go on and on.
In retrospect, The CBBB, The Council of Better Business Bureaus, and the NARC, The National Advertising Review Council, announced initiatives last November to focus Kids’ ads on healthy choices.
Burger King Corp., (NYSE BKC), jumped on the band wagon this month joining 11 major food and beverage companies that have pledged to focus their advertising to children under 12 on products that promote healthy dietary choices and lifestyles
A Burger King Kids Meal is currently in development and will be available in restaurants some time in 2008. The new Kids Meal is planned to include Flame Broiled CHICKEN TENDERS® (4 piece), MOTT’S® Organic Unsweetened Apple Sauce, and HERSHEY®’S 1% Low Fat Milk.
Burger King joins 11 other companies that have taken the pledge: Cadbury Adams, USA, LLC; Campbell Soup Company, The Coca-Cola Company, General Mills, Inc.; The Hershey Company, Kellogg Company, Kraft Foods Inc., Mars, Inc.; McDonald’s USA, LLC, PepsiCo, Inc. and Unilever United States. For more information about Children’s Food and Beverage Advertising Initiative, please visit www.cbbb.org/initiative.
Bon Appetite
The Backseat Gourmet
Popularity: 15% [?]
